We believe “For Every Borrower there is a Lender”, we help them to connect by use of technology. There is a huge opportunity to service consumer need for a loan uniquely, beginning with the loan need to connect to the right lender in quickest possible time for best of the loan terms possible.

A Loan Consumer primarily wants three things, Credible Information on Multiple Loan Choices, Smart Online Tools to Compare & Quick Delivery of Loan from Lender of Choice. Our mission is to meet this need in the loan market with innovative technology and lending solutions to Empower Loan Consumer, Enable Loan Distributors, Engage Loan Lead Sources like Builders for Home Loans and Connect to Lenders efficiently, keeping consumer loan need at the centre of our business objective.


WhatsLoan is Loan as a Service–LaaS, Mobile First Online Platform that provides Technology to Empower the Loan Consumer for Loan of Choice, Enable Loan Distributors to Service the Loan Need to offer an Enhanced Experience to Consumers across Locations, Loan Products and Lenders.

We offer a Loan Platform on the Mobile to the loan consumer for online exploration, comparison, selection for empowering consumer to ask for being serviced for a new loan and manage an existing loan for a replacement with low-cost alternative. Our Platform organises the loan distribution in the most efficient way by using technology, sales & credit tools while enabling existing conventional channels of loan distribution presently working with various lenders. WhatsLoan.com is the domain name of Home Equity India Private Limited, head-quartered in Bangalore. Our management team consists of experienced banking and technology professionals with prior careers in top banks and multinational companies such as CITI, Axis Bank, HDFC Bank, ANZ-IT & TESCO.

Timmana a mortgage & retail banker with more than 20 years of experience specialised in consumer loans. He has worked with Axis Bank in Retail Consumer Loans across all functions for nearly a decade handling, business, credit, product at Regional, Zonal & National Level. Prior to this, he has worked in investment banking, corporate banking, consumer loans & housing loans.

Sanjay, CA , ACS comes with 10+ years of experience in Banking and Finance. He has credit and operational experience in retail consumer loan, has wide experience raising debt and equity capital for Small and Medium Corporates along with strong company law, secretarial, accounting and finance domain expertise.

Vidya is a Retail Banker with more than 10 years of diversified experience in consumer retail loans: business strategy, channel management, vendor management, loan operations, customer loan cycle management, customer care and compliance management. She has worked with CITI Group and HDFC Bank with a high focus on results & processes in customer centric environment.

Aditya, an Engineer by education, has been with the Lahari Music Group for over 4 years. He has held the position of Vice President Digital Marketing, spearheading the entire marketing portfolio for the Group. He is the CEO of a promising transport and logistics start-up. He comes with effective leadership skills and a knack for recognising trends in technology used for new age ventures.

Chandru is next generation leader in Lahari Music Group, based in Bangalore, a leading South Indian Music Label with 40 years in existence with more than 50% market share across 4 languages, covering all genre of music. He has been instrumental in bringing about a change convincing his family managed group to transform from physical format to digital format to foray into new revenue streams from the digital world.

Radhakrishna, an Engineer has a 17 years of experience in the technology industry in varied roles.Ability to deal with ambiguity and embrace, lead change.Built multiple teams of passionate professionals from various backgrounds: Engineers, MBA & HR.Interesting blend of expertise in diverse functions: Technology, Analytics, HR, and Product.Deep experience in SDLC over a large number of multi-tiered client-server and distributed apps.Setup and run the Analytics team and BI Platform for Flipkart.Technical leadership and organizational skills in driving and delivering high-quality products.

Anand is a marketing and BFSI veteran,with early on exposure to sales,branding, marketing,e-commerce,remittance and payment space with MNCs and multinational banks.He has been a top leader in India,South Asia,South East Asia and Middle East.Presently he is pursuing organic farming of varied crops at Dharwad,Karnataka,India.He brings international experience to our consumer and MSME lending platform as an advisor.

Ananth, an MBA is domain expert and consultant in Retail Operations with a demonstrated history of working in the banking industry. Skilled in Banking, Account Reconciliation, Accounting, Customer Relationship Management (CRM), Digital Banking Operations and Loans. Strong Professional in Banking operations with a Master of Business Administration (MBA) focused in Finance and Marketing. He has worked with leading banks: Kotak, Axis and IDFC Bank over last 20 Years.

Hemanth is Engineer and an IT professional with 3 years of experience. He is an expert in both Client side and Server scripting languages. He has worked with PHP frameworks (Laravel, Zend & Codeigniter), Facebook Messenger ChatBot implimentation & Publishing, REST API for Mobile applications, Angular JS - IONIC framework for Hybrid apps and AWS setup.

Tonmoy has 8 year experience in Software Industry. Expert in Backend Development ,Analytics and Application Security. Have good Skilled in MySQL, Web Applications, PHP, jQuery, Python, aws, and Linux.

Vinod an Engineer has 2 year's of experience in the area of software testing.

Srikanth is an IT professional with one year of experience in developing Android and Full stack web applications.

Naresh is an IIT Kanpur graduate. He is an Android developer who experiments with UI/UX in his free time.